Broward County is spending about $600,000 to promote the penny sales tax increase. Both County and city leaders are spending $600,000 in public funds on a voter education campaign to encourage voters to support the penny sales tax. The money will be spent on television ads, direct mail, and other promotional activities. Under Florida law, the campaign cannot tell people how to vote but it can provide information showing the benefits of a new sales tax. The money will be split between the cities and Broward County. It will be used to pay for infrastructure improvements in the cities and public transportation initiatives at the County level. The Coral Springs Commission supports the initiative.